LUCAS OIL PRO PULLING
GENDER: |
65% male |
HH INCOME: |
Average of $78,000 |
AGE RANGE: |
72% are between 22-38 |
DIY: |
90% male fans do some of own mechanic work |
OTHER: |
90% approve of sponsors relationship w/sport |
NTPA
GENDER: |
78% male, 65% married |
HH INCOME: |
54% earn $58,000 or more |
AGE RANGE: |
78% between 25-54 (average is 35.8) |
EDUCATION: |
42% completed HS, 26% some college |
EMPLOYMENT |
83% employed (26% self employed) |
ADDITIONAL NTPA FAN INSIGHTS
73% drive a pick up truck
80% camp, hunt, fish or boat
82% purchase parts for DIY auto maintenance
84% are employed in blue collar related professions
86% favorably influenced by Company Sponsorship
ATTENDANCE AND TV VIEWERSHIP
NTPA pulling events generally garner 3,000 – 5,000 on site spectators per session, with several seeing 10,000+. Furthermore, RFD-TV is seen by ~5 million HHs/year.